 Medical Marketing and Media |
Embracing the new terrainMedical Marketing and MediaThe company recently launched DTC for Spiriva, following a new indication for COPD exacerbations, featuring images of an elephant sitting on patients' chests, meant to illustrate what sufferers say they feel like. “We looked at the category, ... |
 Medical Marketing and Media |
Embracing the new terrainMedical Marketing and MediaThe company recently launched DTC for Spiriva, following a new indication for COPD exacerbations, featuring images of an elephant sitting on patients' chests, meant to illustrate what sufferers say they feel like. “We looked at the category, ... |
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Smoke takes toll on lungs of Enid nurseEnid News & EagleBoth of Cordell's parents developed chronic obstructive pulmonary disease (COPD), and the disease eventually claimed her father. Years of second-hand smoke exposure also took their toll on Cordell. She developed a chronic cough at a young age, ... |
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Smoke takes toll on lungs of Enid nurseEnid News & EagleBoth of Cordell's parents developed chronic obstructive pulmonary disease (COPD), and the disease eventually claimed her father. Years of second-hand smoke exposure also took their toll on Cordell. She developed a chronic cough at a young age, ... |
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Children feeling the effects of 2nd-hand smokeEnid News & EagleKelly Ward said young children and people suffering from breathing ailments such as COPD particularly are susceptible to third-hand smoke. “Kids' airways aren't fully developed until they're 4 or 5 years old, so it definitely can affect them,” she said ...and more » |
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Leaf-burning ban would be good for usSouth Bend TribuneLeaf burning creates smog-like particulate matter that can and often does instigate or exacerbate asthma attacks in children or worsening COPD in the elderly. Ask any emergency room doctor in St. Joe County to verify this assertion -- leaf burning is ... |
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Takeda ends Daxas co-promotion deal with Merck Sharpe and DohmeZenopaTakeda and Merck Sharpe and Dohme have jointly agreed to end their co-promotion deal for the chronic obstructive pulmonary disease (COPD) drug Daxas. As of December 31st 2011, Merck will return the rights for Daxas to Takeda in all countries covered by ... |
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Special bike helps lung disease patients get aroundChicago TribuneThere are already walking aids for people with chronic obstructive pulmonary disease (COPD) -- a group of lung diseases that includes emphysema and chronic bronchitis. One of those is the "rollator" -- a four-wheeled frame with handles that people push ...and more » |
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Special Bike Helps Emphysema Patients Get AroundHuffington PostThere are already walking aids for people with chronic obstructive pulmonary disease (COPD) -- a group of lung diseases that includes emphysema and chronic bronchitis. One of those is the "rollator" -- a four-wheeled frame with handles that people push ...and more » |
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Budesonide/Formoterol pMDI Inhaler Reduces COPD ExacerbationsMedscapeDecember 29, 2011 — A budesonide/formoterol pressurized metered dose inhaler (pMDI) reduced chronic obstructive pulmonary disease (COPD) exacerbations more effectively than a formoterol dry powder inhaler, according to a recent study published online ... |